As we move into a new year, dealing with public relations challenges is something a number of our clients are concerned with. There are multiple sources for managing bad PR, but every organization can benefit from some basic strategies. Our … Read More
Dealing With Public Relations Challenges
Change the Culture, Change the Perception
One of the things we continually suggest to our clients is to consider your culture and compare it against that of your competitors. Once you know what the playing field is like, consider taking steps to create a process that … Read More
Flash in the pan… HTML-5 gains momentum
I remember the good old days, I guess in part because I’m no longer a twenty or even thirty or wow – a forty something. Software development was a thoughtful, exciting process. And, as you developed the software you planned … Read More
Is Twitter Usage Important to Marketing a Product?
Technology often moves so quickly, we can’t even catch our breath before the next wave hits us. Twitter isn’t really new, but it is evolving. The technology that was originally for broadcasting mini-blog postings of 144 characters has become a … Read More
Ford Continues to Demonstrate Leadership With Social Media
It’s so nice when you see someone or some entity doing something that you’d like to do as well or better. Apple has been at the forefront of classic product design and marketing. Ford is another example of a manufacturer … Read More
Some Basic Tips Regarding eMail and Security
Have you ever received an email from someone you know explaining that they’ve changed their email address due to a recent hack job? Has that email blast had scores or even hundreds of email addresses of that person’s contacts visible? … Read More
NAB 2012 Preview: Why Final Cut is On the Block
Last year at this time, the professional editing world was agog at the idea that Apple would be releasing a new long-sought after version of its storied editing solution, Final Cut Pro. And introduce it they did – via a … Read More
Social Media in Biz Requires Action After that Tweet Goes Out…
A few weeks ago, I was speaking with the leader of a fairly large organization about the progress his team was making relative to branding the organization. He said this: “I’m trying to get more Twitter followers than our nearest … Read More
Will Social Media Ruin Product Marketing?
As I’ve spent time with marketing directors and Veeps at various companies during the past few months, I’ve heard more and more the comment that, “social media is a nightmare.” Most of these people are old. As in over 30 … Read More
Upgrade Your Web Browser, or Be Attacked!
Do you know how current your web browser is at work? If it’s not the latest release of Firefox, Chrome, Safari, Opera or Internet Explorer, you may be putting your organization at risk. The ONline Trust Alliance (OTA) says more … Read More