The world of independent film production is in flux – changing nearly every month. There are new cameras, compression formats, editing software and much more. Our job is to stay on top of the process and to ensure the gear … Read More
Testing Cool Video Gear, and Great Results, too!
NAB 2012 Preview: Why Final Cut is On the Block
Last year at this time, the professional editing world was agog at the idea that Apple would be releasing a new long-sought after version of its storied editing solution, Final Cut Pro. And introduce it they did – via a … Read More
Now, $10,000 = $500,000 in Video Production Capabilities, but What About That Storyline?
YouTube has changed the world of video. Sixty minutes of video are uploaded every minute. More than four billion videos are watched every day. 700 videos are shared via Twitter every minute. The statistics blow the previous set away every … Read More
Reality TV: We’re ALL (Mini) Maniacs
As we push forward with our new pilot project, Auto Obsession, one of the elements is the gathering of a group of like-minded people. People who love their cars. People who have an obsession. So, we filled a MiniCooper Countryman … Read More
Never Miss a Chance to Shoot. Never.
The rule is: Never miss an opportunity to shoot when producing a documentary or reality piece. I broke that rule, and I am sooo sorry about it. My team is working on a documentary about the Los Angeles Fire Department. … Read More
What Really Went Wrong With Final Cut X
I can remember when nobody knew what Final Cut Pro was. In fact, I can remember when Randy Ubillos and Tim Meyers were working to move an unnamed video project from a company called SuperMac to Adobe. Those were really … Read More
Leaping into the New Year
As we push our way into 2012, the coming year is already filled with expectations and variations from the norm. What will you do on February 29? Will you take advantage of the extra three days prior to filing taxes? … Read More
Building a Campaign
We’re in the midst of creating a collection of materials to be used in a campaign for a non-profit. Campaign creativity is one of the more challenging projects I can imagine. For a typical campaign, you’re working out how to … Read More
Lucky Idiot with a Tripod
Itâ€™s not the film Iâ€™ve been struggling with. Itâ€™s not even the enviable number of downloads. Itâ€™s the recognition. … Read More
The importance of quality audio
The outcome of the test was really interesting. People often picked lower quality video with higher quality sound as their favorite images. And, when the audio was played back without picture, most (like 90%) picked the highest end video to go along with the top quality audio, even when that audio was really matched to lower quality video images. … Read More