As we move into a new year, dealing with public relations challenges is something a number of our clients are concerned with. There are multiple sources for managing bad PR, but every organization can benefit from some basic strategies. Our … Read More
Dealing With Public Relations Challenges
Going Back in Time With Apple and the Mac
Let’s turn on the way-back machine… There was a time when digital media was a new and untested environment with computers. Today, you can grab 1080p HD video with your phone, edit it in your phone, and have it broadcast … Read More
Flash in the pan… HTML-5 gains momentum
I remember the good old days, I guess in part because I’m no longer a twenty or even thirty or wow – a forty something. Software development was a thoughtful, exciting process. And, as you developed the software you planned … Read More
Is Twitter Usage Important to Marketing a Product?
Technology often moves so quickly, we can’t even catch our breath before the next wave hits us. Twitter isn’t really new, but it is evolving. The technology that was originally for broadcasting mini-blog postings of 144 characters has become a … Read More
Ford Continues to Demonstrate Leadership With Social Media
It’s so nice when you see someone or some entity doing something that you’d like to do as well or better. Apple has been at the forefront of classic product design and marketing. Ford is another example of a manufacturer … Read More
Testing Cool Video Gear, and Great Results, too!
The world of independent film production is in flux – changing nearly every month. There are new cameras, compression formats, editing software and much more. Our job is to stay on top of the process and to ensure the gear … Read More
Thunderbolt Tech is More Than Fast Hard Drives
It’s easy to treat Thunderbolt like any other iteration of connectivity. Just like we moved from USB, to FireWire 400, to USB 2 to FireWire 800, we’ll move to Thunderbolt. But if you do let go of a bored sigh, … Read More
NAB 2012 Preview: Why Final Cut is On the Block
Last year at this time, the professional editing world was agog at the idea that Apple would be releasing a new long-sought after version of its storied editing solution, Final Cut Pro. And introduce it they did – via a … Read More
2012 NAB Preview: How Will it Impact Our Work?
Every year, more than 150,000 people in the broadcast video industry converge on sin city to ooh and aah at the latest cameras, monitors, and broadcast goodies. For the past several years, the migration to all things digital and HD … Read More
Social Media in Biz Requires Action After that Tweet Goes Out…
A few weeks ago, I was speaking with the leader of a fairly large organization about the progress his team was making relative to branding the organization. He said this: “I’m trying to get more Twitter followers than our nearest … Read More