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Web Solutions

Website Structure and SEO Benefits

By on May 7, 2012 in Blog, Consulting, Web Solutions |

One of the ongoing issues for our clients involves website Search Engine Optimization (SEO) and how to ensure any particular site is effectively reaching both an existing audience and a new, potential set of prospects. One of the most important issues relative to SEO is the process of structure within a website. I’ve spent time with clients discussing their objectives, and often, they confuse the process of reaching an audience with the structure of the site itself. The issues of multiple domains, sub-domains, directories, multi-language, and site categories and structure all play a role in how your audience, robots and SEO functions will benefit. Why is this so important? The critical issue is that if you go down the wrong path, fixing it later can be problematic. At the same time, there is no single best practice. Each site, each product, each service is different. During the course of the coming few weeks, I’ll cover a range of factors that impact SEO and website performance. Topics will include GEO Targeting, how Authority/Trust/Domain Strength affects site design, how Search Engine Results Pages (SERPS) can be best managed, and how Link Building and Link Structure impact site performance. The objective is to help you evaluate your options and to develop best practices for managing the content of your website. As a starting point, consider the following questions: Do I have the resources to support multiple websites or subdomains? Do I have the knowledge to setup correctly the domains/subdomains? Can I develop a strong SEO campaign for them? Do I have enough content to add to all the new websites? Can I provide enough links to all the domains and subdomains? The most basic workflow would be to utilize directories/folders within your web architecture. That will help define the process of tracking your site, it’s operational value, and segregating key elements of the site. And this goes beyond a database/application environment. If you want to take the foundation of a good web concept and turn it into a strong, highly visible web environment, give these articles some consideration. Better still, give us a call and we’ll work thru it together....

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Crisis Management and the Media

By on Mar 20, 2012 in Blog, Consulting, Web Solutions |

Once you know how you’re going to deliver your message, ensure your PR and executive team utilize specific policies and procedures for managing the media. Some of these issues are often overlooked, and during a crisis, executives and senior leaders tend to react more than plan – and that’s not a good thing. As one simple example, if you’re going to have a media briefing, make certain it’s not too close to your corporate headquarters or the offices of the crisis communications team. Don’t let the media get into the center of the activity going on “behind the scenes.” If the crisis is not related to the organization, make certain the media briefing location is convenient for the media, the PR team, and anyone else who will participate. The PR team should also consider a secondary spot for one-on-one interviews. Consider the backdrop, and lighting, and access to restrooms, good cellular reception, etc. This way, you can do more in a shorter period of time, keeping your team on track relative to managing the crisis. If you have policies in place relative to working with the media, keep them in place. Escorts, sign-in or registration, etc. should all be maintained. It’s very important that whenever possible, you track who from the media said what, did what, and attended your briefings. You then have the opportunity to follow up and ensure the proper information is distributed to those who need to have it. Any change in the way the media is dealt with during a crisis may change the views of the reporter. It is important that they feel that you aren’t trying to hide anything. Reporters may ask to speak to staff or at a school, faculty or students who are involved with or have been affected by the crisis. It is best to restrict all interviews to the primary spokesperson, back-up spokesperson or technical expert. Controlling the interview process is key to managing the crisis. However, remember that reporters have the right to interview anyone they want to and if they don’t get the answers they want from you they will get them from another source. In addition, professionally trained reporters will seek a second source. And, reporters...

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Formula 1 Using Twitter Effectively & With Purpose

By on Mar 17, 2012 in Blog, Consulting, Web Solutions |

Formula One is known as the most technologically advanced form of motorsport. While people will argue over the type of racing they enjoy, F1 has a remarkable history of making specialized technology common ground. And now, they’re making good use of Twitter. What? Twitter? When was the last time you scrolled through your Twitter feed and didn’t wonder, “why post that info?” Twitter was originally designed as a shorthand blog distribution mechanism. Today, there are one point seven gazillion people telling people about their laundry, dinner plans, and and simultaneously racing to gain followers. Really? Formula One is using Twitter to share ongoing strategy with their fans. And while they’re obviously careful to avoid sharing “secrets” that may give away an advantage over other teams, the information they’re sharing helps viewers better understand the sport and that’s a good thing. The F1 organization itself is using Twitter as anyone might: Lewis Hamilton Q&A: It’s a fantastic start to the season: Time and again, McLaren have proved they can bounce ba… It’s the teams themselves that are making the most of this terrific communications tool: Scuderia Ferrari ‏ @InsideFerrari Felipe went on track now on a new set of Softs Scuderia Ferrari ‏ @InsideFerrari Felipe is coming in: no improvement in his position and he is out of Q3 The drivers are a more varied bunch. Ferrari’s Fernando Alonso has 82,700+ followers, but only five tweets. Jenson Button has 815,000+ followers and tweets all the time, with his recent total topping1,400. The same is true for other drivers, with many sending out updates and direct messaging each other throughout the course of a race weekend. Overall, this form of exchange makes the drives and teams more “human” for fans and journalists alike. Most importantly, it’s an instant or nearly instant form of communication. Want to know why Ferrari are struggling so far this year? Alonso may not tell you, but the team itself will. And that’s pretty...

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Secure Hosting

By on Jul 28, 2011 in Web Solutions |

Web Solutions // Secure Hosting / dedicated hosting – internet access – disaster recovery   The Right Choice Safe Secure Solid Cost conscious Located in the Wilshire corridor just outside downtown Los Angeles. Our hosting environment is not converted office space.   Quality Server Environment Dedicated power grid and environmental systems Securely maintained Continuously monitored and tested   Key Facility Features 8000 Square Feet of 12″ Raised Floor 8 x 22 Ton Liebert HVAC Units 2 x Powerware 300KVA Inline UPS Units 1.5 Megawatt Diesel Backup Generator Closed Circuit Video Surveillance Protected by Cisco Hardware and Software firewalls Up-time managed via internal and external monitors Reporting via logs and online historic monitoring software Access card security system with intrusion alert 24 x 7 Security & NOC Staff   Fast & Dependable Network Our redundant high-performance network provides reliable IP connectivity backed by a 99.99% uptime guarantee. BGP4 Multi-Homed Autonomous Network 2 x 10 Gigabit Fiber-optic connections through independent carriers and geographically diverse main points of entry Cisco powered network Multiple Tier 1 Carriers 99.99% Uptime Guarantee Expert Technical Support Most features are included in the annual hosting Agreements with advanced troubleshooting available separately.   Questions? Call us! 949.218.0163...

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