Creative Storytelling in web, iOS, and Film

The Power of the Sizzle

By on Jul 19, 2012 in Blog, Consulting, Film Studio |

We’ve just finished producing a short sizzle reel for MySafe:LA. Cameron spoke with the presentation team that visits schools, and from their comments, worked diligently to tell the story of MySafe:LA school visits in one minute.

A sizzle reel is a very important part of your overall storytelling message. It doesn’t matter if it’s a new product, a service, or just a story you’re eager to share with a large audience, the sizzle is what get’s people hungry for more.

Talk to us about your need to sizzle – and remember: it isn’t the camera, the computer, or YouTube that makes the sizzle work. It’s the storyteller.

Check out the new sizzle: