PSA / Television
Pau Gasol and LAFD/MySafe:LA PSA
This is a 60 second PSA produced for the Los Angeles Fire Department and MySafe:LA, the public fire and life safety NPO for the LA area. Lakers star Pau Gasol is a spokesperson for a program called FIRESMART:LA! We shot this PSA in a private home and in Fire Station 5 near LAX. All material was shot using Sony EX-3 cameras, was posted using Final Cut Pro, and titles and effects were done in AfterEffects, with FX design by Marc Karzen.