Creative Storytelling in web, iOS, and Film

Web Studio

Introducing R/com Studios

By on Jun 12, 2015 in Consulting, Film Studio, iOS Studio, Web Studio |

We’re making some changes that will help us better collaborate with you. R/com Creative is now officially R/com Studios. The change allows us to focus more clearly on our mission – creative content development. There are three studios to choose from: Film Studio – Our creative film projects originate here. Many of our projects are shown in festivals and much of that work is awarded metal to show off to friends and clients. Personally, I think they should give us piñatas. At least we could fill those with candy and have our friends and clients smash ’em to bits. Cheaper, too. iOS Studio – Our team is busy at work creating interesting business related apps for the iPad and iPhone. We’re focusing on the specific market that is iOS, but who knows what we might add in the future. Web Studio – We’re working on several new projects that could be very useful for you. That includes a heavily revised Content Management System (CMS), updated survey app, and cloud based emergency services solutions. We’re going to talk about gear, production process, our work, and how all of that ties together to develop better stories for our clients and the market into which they reach. We’re also going to “let our hair down,” so to speak – and engage a bit more of our opinion in some of our blog postings. As an example, one of the key projects underway at R/com Studios is completing the migration from HD to 4K video. The emergence of 4K is more than a fad – it’s the future, and the future is present. As we look for tools to complete that migration, we’ll share our experiences and opinions with you – as our clients and co-collaborators, hopefully our experiences will help define our skill set, what we believe in, and how we can create solutions that mean something – both for you and your market. So check back often. See what we’re up to and share your thoughts and opinions. When you need anything within the creative sphere, give us a call. We’re ready to...

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Responsive Web Design is Very Important

By on Apr 4, 2015 in Blog, Consulting, Web Studio |

There is NO doubt that Responsive Web Design is very important for today’s webdesign point of view. Smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Smartphones and tablets have changed the approach toward design and user experience. Before the spread of mobile devices with advanced web-browsing capability, web designers had only one primary challenge to deal with keeping the same look and feel of their websites. However, interacting with websites on smartphones and tablets is not the same as doing that on a desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s Flash technology, optimized markup and many more have become crucial while creating websites with Responsive Design. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well. What is Responsive Web Design? Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones). The designer creating a Responsive Design should ensure that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a variety of devices. Thus, one need not spend extra time and money in creating and maintaining one “mobile-site version” and another “desktop-site version” of her website. Now, having understood what is Responsive Web Design, let us Check the advantages and why Responsive Design is important while creating websites. Advantages of Responsive Design 1. Super Flexible Responsive web design sites are fluid, meaning the content moves freely across all screen resolutions and all devices. Both the grids and the images are fluid. Just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, responsive web design’s fluidity achieves the same result with...

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Are You Ready for a CRM?

By on Jan 13, 2015 in Blog, Consulting, Web Studio |

Are you ready for a CRM? As more Software as a Service (SaaS) solutions emerge for business management, one of the fastest growing segments involves Customer Relationship Management, or CRM. We have worked with multiple clients engaging them with a CRM solution, and there is a substantial difference between the theory proposed by the solution providers, and the real world experience of companies using (or attempting to use) the software. What is it? As a starting point, a CRM is designed around its title: customer relationships. The idea is that a provider of a product or service will engage their customers with a new ongoing exchange of information, data gathering, and promotional or incentive-based marketing activities. One of the key challenges for anyone wishing to deploy a CRM is that not every client thinks they need this solution – and in fact many would rather not be so engaged. There are many types of CRM systems in the marketplace. We provide two types of solution support related to CRM use: we’ll create a custom in-house CRM for you, or alternatively we’ll consult on implementation of a third party solution. Either way, talking about how and why you might want to use a CRM is essential – many are so feature driven it will take you literally weeks of training to learn how to properly implement some of them. Everyone Must Be On Board There is no point in implementing a CRM solution if everyone doesn’t use it. If some do and some don’t, the data you acquire will be incomplete, leading to the potential for “false math” or incorrect assumptions. The bottom line is that the most sophisticated tools are useless if your team either a) Won’t use them; or b) Spends too much time feeding the system that it takes away from their customer-facing efforts. Selling or Data Entry One of the key problems with a CRM solution is that the role of the account executive is modified – often taking them out of their comfort zone. In many examples, when implementing a CRM, all of the various departments (marketing, sales, etc.) chime in with the customer data they feel the CRM should track. The marketing organization often wants to track lead sources, organizational...

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Mobile Devices Affected by the Heartbleed Bug

Mobile Devices Affected by the Heartbleed Bug

By on Apr 12, 2014 in Blog, Consulting, Internet, Web Studio |

Did you know? Mobile devices affected by the heartbleed bug are everywhere. The now notorious heartbleed bug affects any Internet related device, not just servers. To that end, you should be aware of how this bug may impact your use of the Internet via a mobile device, such as a phone. As just one example, users of Cisco servers/apps may be exposed to the bug. Here is a quick rundown, thanks to security provider SilverSky and Singlehop: Work phone: At least four types of Cisco IP phones were affected. If the phones are not behind a protective network firewall, someone could use Heartbleed to tap into your phone’s memory banks. That would yield audio snippets of your conversation, your voicemail password and call log. Company video conference: Some versions of Cisco’s WebEx service are vulnerable. Hackers could grab images on the shared screen, audio and video too. VPN: Some versions of Juniper’s virtual private network service are compromised. If anyone tapped in, they could grab whatever is on your computer’s memory at the time. That includes entire sessions on email, banking, social media — you name it. Smartphone: To let employees access work files from their iPhones and Android devices, some companies opt for Cisco’s AnyConnect Secure Mobility Client app for iOS, which was impacted by Heartbleed. An outsider could have seen whatever you accessed with that app. Switches: One type of Cisco software that runs Internet switches is at risk. They’re notoriously hard to access, but they could let an outsider intercept traffic coming over the network. Overall, the safety approach is to change your passwords and even potentially (if allowed) your user ID. Our team is continuing to evaluate best practices relative to the heartbleed bug. Remember, if you want to test a site to see if it is affected, use this...

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Fighting the Heartbleed Bug

Fighting the Heartbleed Bug

By on Apr 9, 2014 in Blog, Consulting, Internet, Web Studio |

[ updated 4/11/14 ] Many of our clients are interested in fighting the “heartbleed bug.” Is this something you need to take seriously? If so, how should you manage your actions? First of all, what is the heartbleed bug?  The Heartbleed bug allows anyone on the Internet to read the memory of the systems protected by  “vulnerable versions” of  OpenSSL software. What this means in layperson’s terms is that the bug will compromise the secret keys used to identify the various service providers and as a result, capturing Internet traffic, the names and passwords of the users for affected sites and the actual content of those sites. This allows attackers to eavesdrop on communications, steal data directly from the services and users and to impersonate those services and users. Put another way, it’s bad stuff. How do I know if I’ve been affected? The real issue is that if you haven’t been affected yet, you may be in the near future. OpenSSL is the most popular open source cryptographic library and TLS (transport layer security) implementation used to encrypt traffic on the Internet. It’s likely that the host of your web services uses Apache or other web management software – that also includes the use of OpenSSL. R/com Studios uses Apache on our servers, as an example. Many online web services use TLS to identify themselves to the user (you) and to protect an individual’s privacy and transactions. You might have networked appliances with logins secured via the existing implementation of the TLS. Furthermore you might have client side software on your computer that could expose the data from your computer if you connect to compromised services. What versions of OpenSSL are affected? OpenSSL 1.0.1 through 1.0.1f (inclusive) are vulnerable OpenSSL 1.0.1g is NOT vulnerable OpenSSL 1.0.0 branch is NOT vulnerable OpenSSL 0.9.8 branch is NOT vulnerable NOTE: OpenSSL 1.0.1g released on 7th of April 2014 fixes the bug. What operating systems are known to be affected? Some operating system distributions that have shipped with potentially vulnerable OpenSSL version: Debian Wheezy (stable), OpenSSL 1.0.1e-2+deb7u4 Ubuntu 12.04.4 LTS, OpenSSL 1.0.1-4ubuntu5.11 CentOS 6.5, OpenSSL 1.0.1e-15 Fedora 18, OpenSSL 1.0.1e-4 OpenBSD 5.3 (OpenSSL 1.0.1c 10 May 2012) and 5.4 (OpenSSL 1.0.1c 10 May 2012)...

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Dealing With Public Relations Challenges

Dealing With Public Relations Challenges

By on Jan 2, 2014 in Blog, Consulting, Web Studio | 1 comment

As we move into a new year, dealing with public relations challenges is something a number of our clients are concerned with. There are multiple sources for managing bad PR, but every organization can benefit from some basic strategies. Our team collaborates with clients to help them through challenges. Easy access to the websites, blogs, and Twitter can help create viral problems for people and organizations. There are plenty of examples of a PR crisis every year, and there are lessons to be learned. One of the most interesting is that many firms just ignore the possibilities of something bad taking place. Not knowing how to counter, manage, and dilute a crisis can have long term affects – we’ve seen people lose their jobs, sales, and other issues as a result of not managing a PR crisis appropriately. To help the conversation on crisis management get started, here are some of our basic rules for consideration: 1. Be Prepared! — When we ask our clients, “what are your biggest issues of concern,” they typically come up with a list of potential problems. When I ask, “how have you prepared?” – we’re often told, “we hope we don’t have to deal with this.” Crisis management is often about speed. If you’ve prepared for potential problems by having an action plan, pre-planned statements, and appropriate staff or managers ready to support you, you’ll be better prepared to stop the spread of the crisis. As a simple example, a newspaper will often write up obituaries for famous people. They aren’t dead yet. But, in the event they do die, the newspaper wants to be first to share the details that people will want to know. Certainly there are blanks to fill in, but if the background data is complete, then the process if much easier to manage. 2. There is no Excuse for Being Unprepared — For those of you who are familiar with the book, The Art of War, you already know that “readiness is all.” For reasons I cannot fathom, most of the companies we work with, and public entities in particular are reactionary – they don’t have the necessary plans in place for public relations management. There may be...

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