Creative Storytelling in web, iOS, and Film

Consulting

Introducing R/com Studios

By on Jun 12, 2015 in Consulting, Film Studio, iOS Studio, Web Studio |

We’re making some changes that will help us better collaborate with you. R/com Creative is now officially R/com Studios. The change allows us to focus more clearly on our mission – creative content development. There are three studios to choose from: Film Studio – Our creative film projects originate here. Many of our projects are shown in festivals and much of that work is awarded metal to show off to friends and clients. Personally, I think they should give us piñatas. At least we could fill those with candy and have our friends and clients smash ’em to bits. Cheaper, too. iOS Studio – Our team is busy at work creating interesting business related apps for the iPad and iPhone. We’re focusing on the specific market that is iOS, but who knows what we might add in the future. Web Studio – We’re working on several new projects that could be very useful for you. That includes a heavily revised Content Management System (CMS), updated survey app, and cloud based emergency services solutions. We’re going to talk about gear, production process, our work, and how all of that ties together to develop better stories for our clients and the market into which they reach. We’re also going to “let our hair down,” so to speak – and engage a bit more of our opinion in some of our blog postings. As an example, one of the key projects underway at R/com Studios is completing the migration from HD to 4K video. The emergence of 4K is more than a fad – it’s the future, and the future is present. As we look for tools to complete that migration, we’ll share our experiences and opinions with you – as our clients and co-collaborators, hopefully our experiences will help define our skill set, what we believe in, and how we can create solutions that mean something – both for you and your market. So check back often. See what we’re up to and share your thoughts and opinions. When you need anything within the creative sphere, give us a call. We’re ready to...

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iOS 9 Shows Some Maturity, Not So The Watch… Yet

By on Jun 9, 2015 in Consulting, iOS Studio |

At this year’s WorldWide Developer Conference (WWDC), Apple debuted a number of new things, and as it happens, iOS 9 Shows Some Maturity, Not So The Watch… Yet. Core Improvements The core improvement Apple wanted to make on iOS 9 this go-round was adding intelligence to the operating system. Craig Federighi started the segment off with Siri’s upcoming improvements. New “context sensitive” features include the ability to tell Siri to “remind me about this” and it will know you are referring to the webpage currently on Safari. If you receive a phone number but are not sure who’s calling, you can also ask Siri to search through your emails to find any matches. Siri can also suggest people to invite for meetings, or apps that you might like your usage behavior during particular times of day. Apple also unveiled an API for search to help developers deep link their apps from mobile Spotlight searches. All of your searches and suggestions are not linked to your Apple ID or shared with third parties. New improvements are also coming to apps like Notes and Maps, indexing links on the former and transit information on the latter. When you look up businesses on Maps, it will also give you info on whether or not they accept Apple Pay, because of course. News Additionally, Apple announced a new app for iOS 9 called News to personalize news content, updating anytime the user opens the app. The Flipboard-like app include graphics that adapt based on the news source’s site aesthetics, and allow users to browse publishers for top stories. News will roll out first to the US, UK and Australia. Some updates coming to the iPad: New gestures are being added such as using two fingers to tap on the keyboard to turn it into a touchpad. This is helpful for when you want to drag text during an email, for example. Multi-window support is also coming to the iPad, much like OS X El Capitan. You can also simultaneously scroll on both screens… if that’s your thing. There’s a new slide-over view as well, so you can drag in another app from the side for a quick glance while you’re using another app...

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Responsive Web Design is Very Important

By on Apr 4, 2015 in Blog, Consulting, Web Studio |

There is NO doubt that Responsive Web Design is very important for today’s webdesign point of view. Smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Smartphones and tablets have changed the approach toward design and user experience. Before the spread of mobile devices with advanced web-browsing capability, web designers had only one primary challenge to deal with keeping the same look and feel of their websites. However, interacting with websites on smartphones and tablets is not the same as doing that on a desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s Flash technology, optimized markup and many more have become crucial while creating websites with Responsive Design. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well. What is Responsive Web Design? Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones). The designer creating a Responsive Design should ensure that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a variety of devices. Thus, one need not spend extra time and money in creating and maintaining one “mobile-site version” and another “desktop-site version” of her website. Now, having understood what is Responsive Web Design, let us Check the advantages and why Responsive Design is important while creating websites. Advantages of Responsive Design 1. Super Flexible Responsive web design sites are fluid, meaning the content moves freely across all screen resolutions and all devices. Both the grids and the images are fluid. Just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, responsive web design’s fluidity achieves the same result with...

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Are You Ready for a CRM?

By on Jan 13, 2015 in Blog, Consulting, Web Studio |

Are you ready for a CRM? As more Software as a Service (SaaS) solutions emerge for business management, one of the fastest growing segments involves Customer Relationship Management, or CRM. We have worked with multiple clients engaging them with a CRM solution, and there is a substantial difference between the theory proposed by the solution providers, and the real world experience of companies using (or attempting to use) the software. What is it? As a starting point, a CRM is designed around its title: customer relationships. The idea is that a provider of a product or service will engage their customers with a new ongoing exchange of information, data gathering, and promotional or incentive-based marketing activities. One of the key challenges for anyone wishing to deploy a CRM is that not every client thinks they need this solution – and in fact many would rather not be so engaged. There are many types of CRM systems in the marketplace. We provide two types of solution support related to CRM use: we’ll create a custom in-house CRM for you, or alternatively we’ll consult on implementation of a third party solution. Either way, talking about how and why you might want to use a CRM is essential – many are so feature driven it will take you literally weeks of training to learn how to properly implement some of them. Everyone Must Be On Board There is no point in implementing a CRM solution if everyone doesn’t use it. If some do and some don’t, the data you acquire will be incomplete, leading to the potential for “false math” or incorrect assumptions. The bottom line is that the most sophisticated tools are useless if your team either a) Won’t use them; or b) Spends too much time feeding the system that it takes away from their customer-facing efforts. Selling or Data Entry One of the key problems with a CRM solution is that the role of the account executive is modified – often taking them out of their comfort zone. In many examples, when implementing a CRM, all of the various departments (marketing, sales, etc.) chime in with the customer data they feel the CRM should track. The marketing organization often wants to track lead sources, organizational...

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Which One? New iPhone 6 Plus or iPad?

By on Sep 15, 2014 in Blog, Consulting, iOS Studio |

The question of the month is – Does the new iPhone 6 Plus dilute the market for the iPad? According to IDC, purchases of tablet devices have slowed quite a bit during the past year. Even the iPad, which continues to be the market leader is not experiencing the type of growth that smart phones are. Now, with the Apple 6 Plus, some people are wondering if the tablet has a future at all. Use the Right Device For the Job In our office, we use both the iPhone and the iPad. We produce more software for the iPad, but now new discussions have taken place — “could we adapt this iPad app to run on the iPhone Six Plus,” has come up more than once. For me, it was pretty straight forward: I think an iPhone 6 Plus is too big to carry around in my pocket or on my belt. So, I’m using the phone for communication, and the iPad for work. For others in the office, a bit more of a debate has ensued. My question to the team has been: “what is the right device for the job or function at hand?” First, the iPhone 6 Plus does offer behavior more like that of a micro-iPad than an iPhone. That’s a result of the third party developer ecosystem. Clearly, some apps will now run on an iPhone 6 Plus that wouldn’t be “phone capable” in the past. Still, it’s a small screen when compared to any iPad. If you need to question this, visit an Apple store and put the 6 Plus and an iPad Mini side by side. While the size difference between an iPhone 6 Plus and iPhone 6 (or iPhone 5/5s) is small, the difference between it and iPad mini is substantial. Which one? If you think you need an iPad, you probably do. When evaluating the screen of the iPhone 6 Plus, it’s pretty clear that some tasks common on iPad weren’t going to be particularly suited to it. For moderate to extensive image editing and or anything more than light editing of Office documents, particularly large spreadsheets, the iPad is still the way to go. Even reading an entire ebook on it...

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Building 3D Models Changes How We Share Via The Web

By on Aug 22, 2014 in Blog, Consulting, Content Management, Custom Software, Internet, iOS Studio |

So, what about 3D? We’ve seen it in motion pictures for years now. Back in the 1990s, I was CEO of a software development firm called Aegis Development. We created a 3D modeling and animation system called VideoScape 3D. It was used for pre-production and production in TV and motion pictures. It evolved into Lightwave 3D and has had a tremendous success rate ever since. Today, 3D is being used in lots of new and different ways. Have you visited the Apple.com website recently? Most of the devices you see in the website (photographs excluded) are actually 3D models. As such, the marketing people have far more control over the presentation of data and information. We use 3D models ourselves, and quite successfully. One example is our client website PureCommand. The iPad devices in the site are all 3D models developed by our team. The benefits of 3D in today’s world include: A 3D model is a real, life sized entity built inside of the computer. A 3D model is more realistic than 2D drawings. 3D design gives you a competitive edge – one your competition may already be enjoying. 3D models are great for design reviews with other members of a design team. All construction and shop fabrication drawings are created from the 3D model insuring accuracy in the final product. 3D models are a tremendous marketing tool and can create additional revenue. Good 3D design is not easily achieved. It is the product of talent, knowledge, and skill. Its value is immense. 3D Opens up a world of design that is otherwise inaccessible. The more we use 3D, the more we’re sold on it. Look for an array of new 3D modeled images and content in our client...

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