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Tag: awards

R|com Earns Three Telly Awards for 2009

by David B on Jul.01, 2009, under Consulting, Internet, Video

telly awardThe 30th Annual Telly Awards have been announced and R|com Creative has earned three separate awards in this year’s competition. We are honored that the Telly Awards have seen fit to honor us for our film and video endeavors.

Earthquake 9-1-1 earned awards in the Charitable and Public Safety categories.

Firing Up Our Future, the DVD produced to support the 2008 Greater Alarm Gala for the LAFD Museum and Memorial earned an award for fund-raising.

These awards are really for our clients, and for our crew, as they are the ones we endeavor to please,” David Barrett, managing director for R|com Creative said. Producer and Director Cameron Barrett added, “we are thrilled that our peers find quality in our work, and adding these new awards to our long list of past achievements is an honor.”

For three decades, the Telly statuette has been a symbol of creative excellence. Each statuette is hand-crafted by the same firm that produces the Oscar® and Emmy® Awards.

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Get the Audience to Return Again and Again…

by David B on Apr.15, 2009, under Consulting, Internet, Print, Video

cpk-dontopenitWhat a great idea! After a trip to San Diego, my wife and I passed by a California Pizza Kitchen on our way home and decided to stop. “I haven’t been there for a long time,” I remarked, “and I wonder how they’re doing in the climate?”

The food was fine – Pepsi quality still, not terrific like the early days. But, the place was clean, the service fast, and the people polite. That makes for a fairly winning combination in my book. Still, it wasn’t until we were paying the bill that I realized someone with some talent was working in marketing.

Our server appeared at the table with a yellow card. “Here is your ‘Don’t Open it’ card.” It almost guarantees that whomever receives it will return to CPK for another meal. It’s really a terrific idea – here is how it works:

After you dine in at a CPK, you receive a yellow card that proclaims, “Don’t Open it!” If you open the card, the content is worthless. If you return to CPK (at least one day later), the manager will open the card and there is a 100% guaranteed gift inside. It could be a free meal, or a year’s worth of frozen pizza pies, or perhaps $50,000. Every card is a winner. Ordinarily, I might have said, “not bad. We’ll try this again in a few months,” or whatever. Now, thanks to the “Do Not Open Me!” card, I will be back… just make the check out to…

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